Corona Sunboards
In Honduras, rush hour makes it almost impossible to enjoy the sunset. So Corona brought one of Roatán’s most beautiful natural treasures into the middle of the concrete jungle through Sunboards: digital billboards that displayed the island’s sunset in real time across high-traffic areas.
For 25 minutes, people stuck in traffic could disconnect from the stress of the city and experience a piece of paradise. Once the sunset ended, the billboards revealed a TaDa delivery discount, inviting people to continue the moment at home with a Corona.
The campaign turned outdoor media into a relaxing ritual, connecting Corona’s “living in paradise” spirit with a real daily tension: the need to pause, even in the middle of traffic.
