Bookisutra is a reading guide that turns the physical habits of book lovers into a brand experience. The idea is based on the insight that every genre makes us read differently: romance makes us curl up, horror makes us tense, and mystery keeps us restless. So, the brand created a playful guide to the best reading positions, matching each literary genre with a specific body posture and a book recommendation. The campaign lives through illustrated posters, a collectible book, and a potential IKEA collaboration where furniture becomes both outdoor media and real reading spots inspired by the Bookisutra positions.
