Read The Label - Danlac

To launch its new 0% fat Greek Yogurt, with no added sugar, high protein content, and probiotic cultures, we invited people to pay attention to the one place where brands are expected to tell the truth: the nutrition label.

But if we wanted consumers to read the label, the label itself had to deserve their attention.

That challenge became an opportunity to redesign the entire Danlac portfolio. We created a new visual identity inspired by the purity and simplicity of natural dairy products, transforming every package into a cleaner, more premium, and easier-to-read experience. The redesign organized the product range into a cohesive family while giving each variant its own distinctive personality.

Read The Label - Danlac

The campaign brought this idea to life through a series of outdoor executions inspired by classical Greek sculptures. At first glance, the pieces celebrated the heritage behind Greek yogurt. But a closer look revealed the real message: "Read the Label." Because when a product has nothing to hide, its strongest claim isn't in the headline—it's on the back of the package.

The result was a launch campaign that turned nutritional transparency into the creative idea itself, while simultaneously introducing a new visual identity for the entire Danlac product line.